Nanyang seeks bigger market and brand awareness for TCM

Nanyang eyes to take traditional Chinese medicine (TCM) global, with increased market occupancy and brand awareness.

Being the birth place of medical sage Zhang Zhongjing, Nanyang has long been famed for its TCM culture. A natural storehouse of medicine, the city is a place richly endowed by nature with 2,356 species of TCM herbs.

Relying on its inherent advantages, the city has stepped up its efforts to promote cultural tourism based on Zhong Zhongjing, TCM education and products.

The Zhang Zhongjing Medicine Culture Festival, which takes place in Nanyang from every September to October, has become a top-draw cultural event. A great number of tourists convene in the city to pay their respects to Zhang Zhongjing, sample folk snacks and enjoy free medical consultations.

Meanwhile, Nanyang Medical College has carried out joint TCM educational programs with universities in the United States, the Philippines and Japan. Masan University in South Korea established a TCM college with the help of the Nanyang Institute of Technology.

The city's wormwood products enjoy a good reputation both at home and abroad.  There are more than 110 wormwood enterprises in Nanyang. Their products in hundreds of categories are exported to a dozen countries and regions, generating a turnover of tens of millions of yuan every year.

Next, Nanyang will organize a delegation to promote its products at the 15th World Congress of Chinese Medicine to be held in Rome in November.