Changyu listed as national industrial heritage

Changyu Wine Culture Museum. [Photo/Xinhua]

At the Panama-Pacific International Exposition held in the San Francisco in 1915, Changyu's products Keya Brandy, Chefoo Red Rose Wine, Vermouth and Riesling Dry White Wine won gold medals. According to the winning list of Chinese companies attending the Panama-Pacific International Exposition compiled by Chen Qi, an official at the Ministry of Agriculture and Commerce, Changyu wine was the only one that took prizes in the name of a company among all the winning Chinese liquor.

Also, according to a book published in San Francisco in 1915 about Chen Qi feting US envoy to China Paul Samuel Reinsch, a special agent of US government Lama, and Chinese envoy to Mexico Gu Weijun, the feast was accompanied by Chinese instruments. And Changyu wine, both smelling and tasting good, was greatly praised by the westerners. All the guests who tasted the wine were fascinated.

On Nov 19, 2017, the promotional film of Changyu's ninth generation Cabernet debuted in Times Square. It is reported that Changyu's Cabernet has been sold in more than 5,000 European supermarkets. Its global sales are expected to exceed 490 million bottles. René Gabriel, chief editor of a Swedish magazine WEINWISSER once commented Changyu's Cabernet, "This excellent Chinese wine shows that even large-scale produced wine can have excellent quality and reasonable price."

Changyu's industrial heritage has witnessed a centennial of development. The company hasn't buried this heritage in dust, but vitalized it and incorporated it into the system of Changyu wine industrial tourism.

Changyu has also made it onto the list of China National Industrial Tourism Demonstration Bases released by the China National Tourism Administration in November. The winemaker's industrial tourism system has become a key channel for consumers to know the history and culture of Chinese wine.