MICE (Meetings, Incentives, Conferences and Exhibitions)

Updated: Dec 15, 2017 Print
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As the end of 2016, direct and indirect MICE revenues in Zhuhai amounted to 13.4 billion yuan ($2 billion), of which 10.5 billion yuan was generated by the exhibition industry and 2.9 billion yuan by the convention industry, according to the 2016 Zhuhai Convention & Expo Bureau report on the MICE industry.

Development of MICE is prioritized in Zhuhai's modern economy. Venues include the Zhuhai International Convention & Exhibition Center (CEC). The magnificent modern architectural complex is adjacent to Hengqin New Area and overlooking Macao across the waterway. It stretches to the sky where the South China Sea forms the intriguing juncture of "Two Rivers and Four Riversides." Other facilities include Zhuhai Airshow Center, and Convention Center in Hengqin Bay Hotel.

The city received two awards for its meetings, incentives, conventions, and exhibitions (MICE) industry at the 3rd China Events (MICE) Industry Fair held at the Shanghai New International Expo Centre on August 16, 2017.

The national MICE Industry's Goldfinger Awards granted to Zhuhai included the "Destination for the Most Valuable MICE Brand," and the "Most Influential Professional Trade Fair" awarded for its biennial China International Aviation & Aerospace Exhibition.

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