Guangzhou Zhujiang Brewery Group Co Ltd

Updated: Dec 14, 2017 Print
Share - WeChat


Products of Guangzhou Zhujiang Brewery Group Co Ltd

Established in 1985, Guangzhou Zhujiang Brewery Group Co Ltd (广州珠江啤酒) is a large state-owned enterprise which mainly deals in beer and related products. Its beer production capacity has raised from 500,000 HL to current 21 million HL. Specifically, Zhujiang Brewery built a technology center at the national level and a postdoctoral research work station which introduces 20 techniques to fill the blank of this area. Further, it co-established Zhujiang Brewery International Research center with the Technical University of Munich (TUM) to develop advanced research programs and cultivate more foresighted talents and professionals.

As for its innovation, Zhujiang Brewery produced the first bottle of draft beer in 1997 and began to promote white beer named Supra in China. It also made significant breakthrough in beer brewing technology by replacing the kieselgur filtration with the cross-flow membrane filtration.

Besides its advanced technology, eco-environment protection ranks as its top priority. At the end of 2005, it was awarded National Environmental-friendly Enterprise which is the highest honor in China's environment protection field. Zhujiang Brewery is also the first beer center to develop recycle economy through using methane recovered from sewage treatment to generate electricity and waste heat for refrigeration.

Gradually, Zhujiang Brewery has exported beer to overseas markets since 1990. At present, Zhujiang Beer is sold in Hong Kong, Macao, Canada, United States, Russia, Finland, Costa Rica, United Kingdom, Holland, Sweden, Denmark, Iceland, France, Spain, Portugal, Italy and other areas.

By the end of 2002, Zhujiang Brewery cooperated with the largest brewer Interbrew SA of Belgium, establishing Guangzhou Zhuajiang Brewery Co Ltd which was listed in Shenzhen Stock Exchange in 2010.

Zhujiang - Inbev International Beer Museum introduces rich beer culture to thousands of tourists every year. Based on the Museum, Zhujiang Brewery further built a Party Pier Cultural & Creative Art Zone to promote transformation and upgrade of the enterprise.

Zhujiang Brewery proposes the concept of "Five Excellences" (Excellence in Technology, Quality, Management, Scale and Efficiency) and makes efforts to build an international beer enterprise so that people all around the world can enjoy the freshest Zhujiang Beer. 


Copyright©2024 China Daily. All rights reserved.


京公网安 京公网安备 11010502032503号