HOdo Group

HOdo Group（红豆集团）[Photo/hongdou.com]

HOdo Group is one of the 120 pilot enterprises for deepening reform as designated by the State Council, and is a trademark strategic demonstration enterprise in China’s garment industry as approved by the State Administration for Industry & Commerce. In June 2017, HOdo ranked 84th on China’s 500 Most Valuable Brands released by the World Brand Lab.

HOdo has been guided under the bounden duty of creating national brands and the mission of “common prosperity and industrial country”. From the establishment of HOdo in 1957 to living through the most trying times in 1983 until now, HOdo has engaged in diverse industries and brought about transformation and upgrading by vigorously promoting brand construction. HOdo has worked to shift from the focus of production and operation to creation and management, from assets management to combination between industry and finance, from a domestic enterprise to a transnational corporation. The group has also carried out industrial and competitiveness upgrading. So far, the products of HOdo have evolved from the original knitted underwear to four domains as such garment, rubber tire, bio-pharmaceuticals and real estate. In 2015 the group ranked 64th among the top 500 Chinese private enterprises.  

Over the years, HOdo has obtained more than 500 national honorary titles. In March 2007, HOdo, as a brand, won the achievement award – the highest honor in China’s garment industry. In April 2007, HOdo became the first Chinese enterprise to obtaining the “CSC9000T enterprise social responsibility” certification. Owing to its excellent achievements by introducing the excellent performance management, HOdo Group was rated as an “advanced enterprise in exercising excellent performance model in China’s textile industry in 2009”. In November 2011, HOdo Group was awarded the “CCTV China’s annual brand”. In May 2012, the technical center of HOdo Group was rated as a national technical center, making it one of the few enterprises in China’s textile and garment industry to win this distinction. In 2014, HOdo won the award of “face of China”.

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