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Hongxing Erke Group

Updated: Nov 18, 2017 en.erke.com Print
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The Hongxing Erke Group, a sportswear company founded in June 2000, with nearly 30,000 employees in more than 7,000 stores worldwide, is headquartered in the city of Xiamen, Fujian province, and its trademark is registered in more than 100 countries.

It owns 30 shoes manufacturing lines and 80 apparel manufacturing lines, with an annual production capacity of 40 million pieces of sportswear and 22 million pairs of shoes. It has four large-scale production bases located in Quanzhou and Anhui.

The brand has grown rapidly through cross-functional integration between R&D, production and marketing. It has received several honors, such as its inclusion in the lists of China Top 500 brands, Asia Top 500 and Fortune Asia 200 brands.

ERKE is a sports and lifestyle brand specializing in manufacture, R&D, marketing and sales of apparels, shoes and accessories.

Within ten years, ERKE Group has successfully developed the brand into one of the most renowned clothing brands in China.

To date, with more than 7,000 stores in China and 1,000 retail points in more than 40 countries around the world, ERKE aims to be one of the leading clothing brands in the world.

From a newborn brand to a brand with high recognition, from single industry to comprehensive clothing industrial chain, from product innovation to management refinement and modernization, ERKE has become a renowned brand in the industry.

Focusing on channel expansion, strengthening systematic retail channel management, investing in marketing and branding, ERKE laid the foundation of being a leader of the industry.

ERKE new business model transformation includes innovations in products R&D, efficient retail management, and reliable ERP system, so as to build ERKE into one of the leading sports brands in the world.

 

 

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