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Young Taiwan restaurateurs chase their dreams in Pingtan

Updated: Jun 12, 2017 Print
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It's typical of young people to step out of their comfort zones and chase their dreams wholeheartedly. Among those brave dream chasers are the five operators of Maker Restaurant at the Taiwan Innovation Park in Pingtan, Fujian province.

The five — Kuo Pei-lin, Wu Bing-hao, Tsai Jen-chieh, Su Kuan-chi and Li Chang-lung — all left Taiwan to explore new opportunities for personal development on the Chinese mainland. Some of them even gave up cozy lifestyles.

Kuo Pei-lin, executive chef of the restaurant, is the only woman in the team. Before coming to Pingtan, she had a well-paid job as the director of a technology firm in Taiwan. As her 17-year-old child still lives in Taiwan, she has to frequently shuttle back and forth between Taiwan and Pingtan.

While others think she made a crazy choice, Kuo explained that she loves cooking and that preparing delicious food for customers makes her feel happy. Quitting her job and settling in a new place has broadened her horizons, according to Kuo.

Wu Bing-hao first came to Pingtan in September 2015. Attracted by Pingtan's favorable policies towards Taiwan entrepreneurs and the promising outlook for the Taiwan Innovation Park, Wu returned to the city to start his own business with his friends. As there were enormous development opportunities for the young on the Chinese mainland, Wu thought he should seize the chance.

Tsai Jen-chieh could have stayed in Taiwan to take over the family business and enjoy a stable and comfortable life, but he was yearning to achieve something on his own.

Although he is the youngest member of the team, Su Kuan-chi also has an indomitable spirit. He said if he didn't give the project a try and challenge himself, he would regret it in the future.

Li Chang-lung went to Japan to study industrial design before he came back to work in a design office in Taiwan. When asked why he took up catering in Pingtan, he said he just wanted to give his friends a helping hand.

With the assistance of Cross-Straits Golden Bridge, a human resources company in Fujian, and the Taiwan Innovation Park, the five people opened Maker Restaurant in the park. Only Tsai had worked in restaurants; the others had no relevant experience, just passion and entrepreneurial spirit.

At first, they encountered many difficulties finding suppliers and employees. On the day they opened, fewer than 15 customers visited their restaurant. This lasted for several months, but they struggled to pull through the frustrating situation. In less than a year, the restaurant saw a 10-fold increase in revenue.

Their business has expanded beyond food preparation to serving beverages. After conducting market research and learning more about the people and life in Pingtan, they decided to open a drink store named Da Zi Lan. The store uses natural tea from high-quality tea-producing areas in Taiwan, according to Tsai, who describes their drinks as additive-free natural tea.

 

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