Xiamen in East China's Fujian province is enjoying a growing reputation as a MICE city, as it has been hosting more influential events from home and abroad over the past several years. More new exhibitions have decided to locate in the city, including a sports industry fair and an international marine equipment exhibition. Among them, the China Golden Rooster & Hundred Flowers Film Festival, one of the top events in China's film industry, recently announced that it would be held in Xiamen for the next 10 years.
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