Shopping in China today goes far beyond purchasing goods — it is a dynamic journey that blends global brands, local creativity, rich flavors, immersive travel, and cultural experiences. From bustling commercial districts to curated cultural events, China offers a multi-dimensional consumer landscape designed to inspire, delight, and connect.

Premium shopping experiences

China brings together key pedestrian streets, shopping districts, malls, supermarkets, outlets, duty-free stores, tax-refund shops, and leading e-commerce platforms to create seamless shopping experiences. International luxury brands, trendy domestic labels, high-quality export products, time-honored Chinese brands, and nationally recognized consumer brands all take center stage. Through promotional campaigns, new product launches, and enhanced services, consumers are empowered to buy global quality products with greater convenience. At the same time, trade-in programs for cars, home appliances, furniture, e-bikes, and digital products help stimulate big-ticket consumption and encourage sustainable upgrades.

A taste of China and the world

Food is an essential part of the shopping experience in China. Featuring heritage brands, regional specialties, local delicacies, and international cuisines, a wide range of food-themed events bring people together. Gourmet markets, culinary exchanges, premium ingredient expos, and supply-chain matchmaking activities showcase both tradition and innovation. Signature events such as Chinese Cuisine Festival, Taste China Through Film, and Discover Chinese Flavors Through Sports combine food with culture and entertainment, promoting food rankings, culinary maps, and must-visit dining destinations while celebrating the depth of Chinese food culture.

Travel that inspires consumption

Leveraging its rich history, diverse cultures, and natural landscapes, China integrates shopping with travel through innovative online and offline experiences. Carefully designed routes — including city walks, rural leisure trips, inbound tourism, wellness travel, cruises, tourism trains, and long-stay travel — offer visitors more ways to explore and enjoy. Cross-sector initiatives such as "traveling through sports, performances, films, heritage, cuisine, and time-honored brands" further enrich travel consumption, complemented by curated guides featuring must-visit spots and must-buy souvenirs.

Culture, performances, and live experiences

China actively hosts and introduces high-quality domestic and international cultural performances, major sports events, and world-class exhibitions, encouraging debut shows, debut exhibitions, and debut performances. Traditional festivals are brought to life through folk performances, cultural arts, sports competitions, and craftsmanship showcases. New formats such as online exhibitions and livestreamed performances expand access and engagement. Meanwhile, the growing influence of Chinese IPs in performing arts, film, animation, and creative design continues to drive consumption across related products and services. In regions with suitable conditions, winter and ice-and-snow activities further energize seasonal consumption.