Chinese and foreign guests gather in Hubei to promote cultural tourism route

The International Promotion Conference for the “Red–Yellow–Red” Jingchu cultural tourism main axis opened at the Chibi Ancient Battlefield in Hubei province on Dec 12. Travel agencies from countries such as Russia, South Korea and India, along with tourism professionals from across China, gathered for promotions and site visits to strengthen cooperation and promote the brand globally.

“Red–Yellow–Red” symbolizes Jingchu’s rich heritage: “Red” signifies the Three Kingdoms history of Chibi and the revolutionary spirit of Hong’an, while “Yellow” the poetic legacy of the Yellow Crane Tower. This route connects history, culture and spirit in a single journey. Jingchu generally refers to the current region of Hubei province known for Chu culture.