Heavenly Brew

Heavenly Brew
《天酿》

Venue: No 31, Changzheng Lu, Maotai town, Renhuai, Zunyi, Guizhou province

Ticket price: 235 yuan per person ($33.12)

Daily show time:
4:30 pm – 5:30 pm (Tuesdays to Sundays)

Duration: 60 minutes

Notes:
1. Performance times are subject to seasonal adjustments and may vary by date.
2. The show features a mobile, immersive viewing experience with randomly assigned seating.

The large-scale immersive stage production Heavenly Brew runs for 60 minutes, centering on Youyou, a fictional master blender who embodies the pioneering spirit behind Maotai liquor. The show tells the story of Maotai’s relentless pursuit of excellence in liquor-making — a journey marked by time and patience, the cycle of the seasons, the art of blending, harmony with nature and the balance between tradition and innovation.

The performance unfolds across five themed halls: Heaven’s Gift, Heaven’s Revelation, Heaven’s Path, Heaven’s Encounter and Heaven’s Feast. Guided by the elder master blender Youyou, the audience moves through these five immersive spaces, experiencing a journey unfolding Maotai town’s thousand-year-old liquor-making heritage and cultural charm.

Heavenly Brew features an extensive range of multimedia technologies, including a 360-degree panoramic screen, spiral ceiling screen, folding projection walls, floor and side screens, dynamic elastic mesh curtains, lifting stages and a complex lighting and rigging system.

According to the production team, this immersive visual environment creates a completely new kind of sensory experience for audiences, while also serving as a powerful cultural showcase for tourism destinations and scenic attractions.