Ice and snow economy: Leading China's new growth

The ice and snow economy is becoming a dynamic new engine for China's economic growth. Spearheaded by ice and snow sports, it is driving the integrated development of the entire industry chain, encompassing culture, equipment, and tourism. By 2027, its total value is projected to reach 1.2 trillion yuan ($167 billion) in the country, growing to 1.5 trillion yuan by 2030.