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Cellar white liquor festival: A legacy of tradition celebrated in Guangyuan

Updated: Jan 15, 2025 cngy.gov.cn Print
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Cangxi county in Guangyuan, Sichuan province hosted the Cellar White Liquor Opening Festival on New Year's Day. The town square was adorned with festive decorations for the occasion, and was buzzing with anticipation as crowds gathered early for the ceremonial opening.

Residents gather in the decorated town square for the opening ceremony of the Cellar White Liquor Festival in Cangxi county, Guangyuan, Sichuan province. [Photo/Provided by cngy.gov.cn]

With a history spanning over 400 years, cellar white liquor continues to honor the craftsmanship of Cangxi county. From grain selection and fermentation to distillation, every step adheres to time-honored techniques passed down through the generations.

The event commenced with the resonant sound of a gong as skilled white liquor makers opened a massive vat, transferring the aged brew into portable containers. These were then carried into the marketplace by experienced craftsmen for the festival to get into full swing.

People enjoy the feast and folk cultural performances at the festival on New Year's Day. [Photo/Provided by cngy.gov.cn]

The festival featured a variety of cultural performances and interactive activities. Folk artists and online influencers showcased their talents, captivating audiences with traditional skills and modern flair.

More than just a cultural celebration, the festival fostered a strong sense of community, deepening bonds among neighbors and promoting the rich heritage of folk culture. It served as a vivid reminder of the enduring legacy and communal spirit that cellar white liquor represents.

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