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Industry forum sheds light on AI's role in filmmaking

Updated: Apr 26, 2024 By Yang Xiaoyu chinadaily.com.cn Print
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Kurt Reed, a senior vice-president of Warner Bros. [Photo/Official WeChat account of Beijing International Film Festival]

Reed argued that although AI can help improve filmmaking efficiency, it would not necessarily put people out of work at Hollywood. "AI cannot create storyboards by itself, and it is unable to complete all the other stage work," he said.

The executive emphasized the importance of the camera. "Only through real filming can we provide the most authentic experience for everyone." He cited director Christopher Nolan's method in Oppenheimer as an example. The director recreated the first atomic blast through constructing a physical bomb in exacting detail instead of relying on computer-generated imagery.

Daniel Manwaring, CEO of IMAX China. [Photo/Official WeChat account of Beijing International Film Festival]

Echoing Reed's opinion, Manwaring said authenticity and genuineness in film production will matter more in the age of AI when everything becomes increasingly fake. It seems to be agreed by many filmmakers because the sales of large-format IMAX film cameras, which Nolan used for shooting Interstellar and Tenet, has gone up, according to the CEO.

Cameron Bailey, CEO of the Toronto International Film Festival. [Photo/Official WeChat account of Beijing International Film Festival]

Bailey said that AI can enhance the artistic qualities of films when guided by humans, as the technology does not always produce the desired outcomes on its own. Bailey noted that AI cannot directly provide audiences with empathy and emotional resonance. He used animated films as an example, noting that even those using innovative technologies still maintained a human touch.

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