A building of awareness

"It was more about simply copying the appearance of cultural relics, such as bronze items, at the beginning," Li recalls.

As time moved, they have been able to extract distinctive elements from those historical items and then create brand-new products.

Li is still impressed by how his colleagues have been enthusiastically brainstorming and delivered more than 200 popular creative items bearing the museum's characteristics.

The blind box fragrance candle has been among the most popular. Different bronze ornaments will be revealed after the candle is burned out.

"The process of the candle burning is like archaeologists excavating artifacts, allowing you to experience the excitement of discovering the treasures for the first time," Li says.