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Sanya Night Star Concert boosts tourism consumption
Updated: Jul 13, 2023
english.sanya.gov.cn
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The 2023 Sanya Night Star Concert, featuring singers such as Hacken Lee, Jeff Chang, Cyndi Wang, and Angela Zhang, was held at the Sanya Bopo International Sports Center on July 9. This event not only enriched the audience, but also drove up Sanya's tourism consumption.
Taking this event as an opportunity, Sanya guided its scenic spots, hotels, and duty-free shops to launch discount activities, which further boosted its consumption and tourism.
According to special data estimates from the Sanya municipal bureau of tourism, culture, radio, television and sports, the concert attracted 40,000 spectators and generated a tourism consumption revenue of 209 million yuan ($29 million).
Data from the Sanya tourism board's big data platform showed that the concert's audience mainly consisted of young people, with those aged between 18 and 35 accounting for more than 70 percent of the total. During this period, the number of inbound passengers at Sanya Phoenix International Airport reached 90,000, a year-on-year increase of 24 percent.
The concert also led to a significant increase in occupancy rates for hotels surrounding the performance venue. Sample data showed that the hotel occupancy rate in the area from July 7 to 9 increased by 7 percentage points compared to the average data from July 1 to 6.
From July 7 to 9, the total number of visitors to scenic spots across the city exceeded 200,000, showing a year-on-year growth of 66 percent, and a 13 percent increase compared to the average tourist flow from July 1 to 6.
From July 7 to 9, the number of duty-free consumers leaving the island from Sanya Phoenix International Airport increased by nearly 8 percent compared to the average from July 1 to 6.
An official of the Sanya tourism board stated that this concert not only brought direct economic benefits to Sanya but also upgraded Sanya's tourism product supply. This has laid the foundation for attracting more tourists in the future, and will support Sanya in its transformation into an international tourist destination.
