Domestic theme park player reports strong tourism rebound

"The actual market performance proves that China's huge market capacity and consumer demand can accommodate multiple excellent brands to compete on the same stage," OCT said in a statement.

Dai Bin, president of the China Tourism Academy, said: "The culture and tourism system should be people-oriented and construct a new era of tourism development theory and policy system from a consumer perspective."

Faced with the rapidly changing cultural and tourism consumption market, seeking new market breakthroughs in the genes of innovation is the key, according to Dai.