Recently, the best performing theme parks in China were revealed in the 2022 China Theme Park Competitiveness Index Report, and Shanghai Happy Valley was one of the recipients of the "2022 China Best Theme Park" award.
According to the report, Shanghai Happy Valley ranks fourth in the country in terms of comprehensive competitiveness, and ranks among the top five in the country in terms of location competitiveness and market competitiveness.
Shanghai Happy Valley is a large-scale theme park and a 4A-level tourist attraction in the Shanghai Sheshan National Tourist Resort. It is one of the largest theme parks with the most advanced technology, high-quality amusement facilities, and most abundant cultural activities in China.
Since its opening in September 2009, Shanghai Happy Valley has adhered to an innovation-driven business philosophy, and has successfully carried out nine regional renovations and project upgrades.
Gao Bei, deputy general manager of Shanghai Happy Valley, said that in recent years, Shanghai Happy Valley has actively explored diversified business models such as "culture + festival" and "culture + performing arts" based on the concept of "fashion, dynamic, youth and passion".
The park has created a series of cultural festivals that are popular among younger generations by combining advanced amusement facilities and various activities, such as the New Year Guochao Festival, the Chinese-Style Costume Festival, and the EV Electric Music Festival.
The festivals have helped Shanghai Happy Valley achieve "culture +" transformation, and the park plans to forge ahead towards its goal of creating an iconic IP in the Yangtze River Delta region and throughout the whole country.
"By creating a wealth of festivals, Shanghai Happy Valley is no longer a simple theme park, but also a transit station for traditional culture that allows visitors to experience the charm of profound Chinese culture while having fun," Gao said.
The 2022 China Theme Park Competitiveness Index Report was jointly released by the China Theme Park Research Institute, the Leisure Research Center of the School of Business Administration of East China Normal University, and the Leisure and Tourism Research Center of Shanghai Normal University.
In addition, the China Theme Park Research Institute also cooperated with the tourism finance new media group Wenlvpai and Outlook's mlzhx program of the China Media Group to evaluate excellent theme park experience projects and performing art projects for theme parks nationwide.
After a long selection process, Shanghai Happy Valley's large-scale night-time "Lake of Illusions" project won the "2022 Theme Park Outstanding Performing Art Project" award, and Shanghai Happy Valley's "Diving Coaster" project was honored with the "2022 Theme Park Best Experience Project" award.