Digital damsels set the fashion for the future

Updated: Jul 27, 2022 By Deng Zhangyu China Daily Print
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Digital creation Tianyu plays the pipa, a four-stringed Chinese musical instrument. [Photo provided to China Daily]

In China, digital humans are categorized into idols, anchors and employees. Their booming development comes with policy support from central and local governments.

Last October, a plan was launched by the National Radio and Television Administration to promote wider application of virtual anchors and animated presenters in news broadcasts, weather forecasts, variety shows and science and education programs.

In May this year, the State Council launched a regulation to encourage the application of digital technologies in the promotion of Chinese culture.

Echoing policy support, many cultural organizations, media groups and even cities have begun to produce their own digital ambassadors or spokespersons.

Last week, the city of Qingdao in Shandong province launched its digital spokesperson. The National Museum of China too inducted a digital employee this month. Media outlets such as Xinhua and CCTV already have digital anchors.

Cheng Zuo, marketing director of Xiangxin Technology in Beijing, says more and more companies and organizations are willing to pay for the services of virtual humans. "China is stepping into the booming phase of digital beings. We need to invest in better technologies for more lifelike presentations," Cheng adds.

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