Qingdao West Coast New Area (Qingdao WCNA) recently announced that it will host a 10-day online beer festival from July 22 to July 31 as part of the 32nd Qingdao International Beer Festival, which is one of the largest beer festivals in China.
Live coverage of the festival's opening ceremony will take place on July 22 in the evening. The much-anticipated special tradition of the first beer barrel opening during the annual opening festivities will take place virtually.
The festival's studio will host a number of live-streamed events after the event opens from 8 pm to 10 pm every day to introduce the audience to the city's beer culture via the Chinese video platform Youku. These events will include music performances by well-known artists and bands, conversations with internet celebrities, and other interactive activities.
Well-known bars in other cities both domestically and internationally will be invited to participate in the live-streamed interactive activities in order to boost international exchanges.
The beer-themed landmarks, famous attractions and local delicacies in Qingdao WCNA will also be promoted through videos during the online festival.
To attract more people to the festival, a slew of beer-themed activities will be held on various online platforms including JD, Taobao, Douyin and Alipay. The festival's online stores have been opened on the platforms to sell various beer products.