Athleisure apparel brand Lululemon is projecting China will become its second-largest market worldwide by 2026 through new store openings, an expanding product portfolio and enhanced omni-channel community engagement, CEO Calvin McDonald said in an exclusive interview with China Daily.
The maker of yoga leggings, training outfits and footwear plans to triple the number of stores on the Chinese mainland from the current 71 to 220 in five years, McDonald said.
What consumer trends are apparent in China that can drive business growth? What steps does the company plan to take in China over the next five years?
Watch the video to find out!