Latest outbreak pushes cultural events online

Updated: Apr 1, 2022 By ZHANG KUN in Shanghai China Daily Print
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A New Year painting by Jin Xuechen and Li Mubai.[Photo provided to China Daily]

Faced with closure during the latest COVID-19 outbreak in Shanghai, art museums and other cultural institutions have been generating colorful digital content to engage audiences.

"We are well aware of the importance of having an online presence. Our goal is not just to provide digital access to our exhibitions, but, more importantly, nurture new audiences and new artists in this contemporary age," says Chen Xiang, director of the China Art Museum Shanghai.

The museum has launched multiple platforms to host online tours, exhibitions and education programs. One of the digital exhibitions features some of the best-known artworks depicting Chinese striving for happiness through the past decades. The exhibition comprises more than 100 pieces of ink paintings, oil paintings, sculptures, prints, photographs and comic strips, arranged in six chapters.

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