Starbucks opens first sign language store in Tianjin

Starbucks has opened its first sign language store in Tianjin, dedicated to offering employment and career advancement opportunities for the deaf and hard of hearing community.

With its 13 baristas (six hard of hearing, seven with full hearing abilities), the store will serve as a welcoming hub for those passionate about improving accessibility and experiences for all.

The new store is an example of how Starbucks tries to build inclusive environments and address a wide range of community needs.

Sign language symbols are printed on the store’s sign and there are indicators throughout the store. Deaf baristas will wear aprons with the word “Starbucks” embroidered in sign language.

The store is equipped with a customized ordering system. Customers and partners will be able to communicate using notepads and two-way digital displays. An electronic board will tell customers when their orders are ready.

To create an inclusive environment and encourage customers to learn more about the deaf community, the store will also offer sign language lessons and coffee workshops in sign language.

It will also join with institutions such as the Tianjin Disabled Persons' Federation (TJDPF) to provide career training.

"I am very happy to work at Starbucks. I have more opportunities to share coffee with others. Every day I will practice latte art. I want to be a Starbucks latte art champion," said Zhang Yan, one of the store's hard-of-hearing workers.

“The Starbucks Tianjin Sign Store provides a stage for the hard of listening and deaf communities to help them better realize their career development and self-worth. Such a store makes Tianjin more warm,” said Wang Yi, deputy head of the TJDPF.