BAIC, Arctic Ocean partner to launch limited edition soft drinks

Beijing-based carmaker BAIC Motor is partnering with local beverage maker Arctic Ocean to launch limited edition soft drinks.

This partnership is a sign of the carmaker's open-mindedness to marketing as well as its new approach to further improve the brand's awareness.

Four soft drinks with different flavors are customized to represent features of four different models.

Of them, the X7 has class-leading spaciousness; the X7 PHEV has a longer driving range; the electric EU5 is emissions-free; and the EU5 Plus has a larger size and a more appealing design.

The cooperation with Arctic Ocean is part of BAIC's user-centric campaign. BAIC said it will another two models later this year. One of them will be the U5 Plus sedan, while another will feature Huawei's Harmony operating system.