Maserati China Managing Director Mirko Bordiga

Q1, What are your expectations for the auto show?

A1: Finally, we have a chance to gather for a big-scale event in the automobile industry post COVID-19. I’m confident the Beijing auto show will be a great success. Maserati will show Chinese customers our greatest innovation.

Q2, With the pandemic slowing down, China’s automotive market has started to recover in the second quarter. What do you predict for China's auto market in the near future? The current recovery trend shows a “V” shape in sales, what do you think would be in the next stage? A “√” shape, a “W” shape, an “M” shape, or a “√¯” shape?

A2: I believe China’s automobile sector will maintain its recovery momentum. We are already seeing a revival in consumer demand. China’s middle class is growing, and that has led the automobile industry to enter a stage of high-quality development. It is no longer the growth in quantity, but the improvement in quality that matters. This trend is a good sign for luxury auto brands.

Q3, Can you use a few keywords to describe your predictions for the Chinese and global automotive industries in the next five years?

A3: Electrification, intelligence, connectivity, youth

Q4, The virus has drastically affected people's lives. It has also caused people to rethink many aspects of life, including their way of traveling, and business management. From your perspective, what are the most important lessons we can take away from this pandemic? Can you also use a few keywords to summarize the impact?

A4: I believe the saying, “You cannot control what happens to you, but you can control what you do about it”. The biggest change I’ve seen is a very encouraging one: People are staying strong and united together in this fight. In the darkness, the light can shine brighter than ever. Over the last few months, I’ve been so honored to witness this spirit come alive at Maserati, a brand that believes in “being audacious and seizing life on your own terms”.

A few more things I want to add: Private transportation: This is becoming the first choice of more people to maintain social distancing and keep safe. Unity: None of us can get through the challenges before us unless we as brands, employees, dealers and business partners unite to pull through together. Keep safe and enjoy life: This experience makes us care more about personal safety and social respect.

Q5, What do you think about the social responsibilities that the automotive companies have taken during the epidemic?

A5: I’m very proud to see that so many auto companies are making great efforts to step up and contribute to society in many different ways. At Maserati, we cooperated with the Wuhan Medical School to provide scholarships for COVID-19 research. We were deeply moved by the passion and dedication shown by medical staff fighting the epidemic, for their great contribution and sacrifice. We wanted to do whatever we could to help out, as a part of the community, by supporting the development of next-generation medical workers.

Q6, In the post-epidemic era, how will China's position and role be affected in the global automotive industry? What do you think the players should do next?

A6: China’s economic recovery is essential to easing the economic fallout. Its auto parts industry has a solid reputation in the global supply chain as a major manufacturer and exporter. It has the most complete industrial chain in the world in the NEV sector, and many Chinese enterprises are leading the industrial development. China will play an increasingly important role and help to move this sector forward.