Virtual visits reveal museums' magic

The activity has generated nearly 400 million views, with more than 7,000 original posts from museums, media accounts and netizens on Sina Weibo.

It has promoted museum appreciation among the public, enriched people's quarantines and working-from-home conditions, and inspired potential museum visitors.

Yuan Tai, an online influencer in the field of history, has been posting photos and introductions about museum exhibits on her Sina Weibo account, which has over 3.72 million followers.

"It's about using the advantages of the internet and microbloggers' expertise in their fields to reshape netizens' understandings of cultural artifacts and museums," Yuan says.