Pingyao cooperates with tech firm in AR tourism

Pingyao county government officials met with representatives of Ftsino Digital Technology Co (Ftsino) on Aug 26 to discuss cooperation on an augmented reality (AR) intelligent tourism project.

AR intelligent tourism is an application targeted at self-guided travellers. It integrates AR, voice recognition, virtual reality, and GPS technology to provide guidance, navigation, camera, travelling sharing, ticket booking, 3D map, and travel route recommendation services.

After being applied in Pingyao, the AR intelligent tourism project will work with Ftsino to create cultural and creative trademarks and develop a series of new tourism products based on AR technology.

Shi Yong, head of Pingyao county, said that the project will reduce the dependence of the local tourism industry on ticket sales, improve experiences for visitors to the Ancient City of Pingyao, and promote the development of the county's culture and tourism sectors.

Pingyao next plans to strengthen the relationship between AR technology and the Ancient City of Pingyao by carrying out cooperation with Ftsino on accommodation, sightseeing, festivals, and exhibitions in order to improve the quality of local tourism management.