On July 13, Tai'an municipal government released a four-year plan (2017-2020) for its tourism reform that aimed to make the city's total tourism consumption reach 100 billion yuan, accounting for 25 percent of the city's GDP.
Goals of short-medium-long terms
Goals of short term (2017-2018): To continue the steady development of tourism economy. By 2018, the total amount of tourism consumption will reach 80 billion yuan, forming a four-function-in-one industrial mode integrating tours, holiday relaxation, cultural experiences and commercial exhibitions. It will build a new pattern for tourism development with a vivid brand image, rich leisure products, improved service functions and harmonious relationship between tourists and tourism business runners.
Goals of medium term (2019-2020)
To fully complete the overall transformation of the tourism industry. By 2020, the total amount of tourism consumption will reach 100 billion yuan, accounting for 25 percent of the city's GDP and 45 percent of service industry's added value; rural tourism revenue will account for more than 30 percent of total tourism revenue; tourism-driven employment will account for more than 20 percent of the total social employment. Tourism will become Tai'an's pillar industry in the national economic system.
Goals of long term (2021-2025)
To realize tourism's internationalization, quality-orientation and intelligent development and build tourist resort in Tai'an suitable for living, touring and doing business, making the city a globally influential and attractive place to attract international and domestic tourists.
Improvements on core scenic area
Tai'an will integrate the idea of tourism development into national economy, social development, urban and rural construction, land utilization and ecological environment protection.
The plan will make improve the core scenic area, build Taishan Mountain into a scenic spot for sightseeing, leisure, religious tourism and heritage tourism. By 2020, the annual reception capacity of Taishan Mountain scenic spot is expected to reach 10 million people and the income is expected to reach two billion yuan.
Reform of supply front for tourism products
Tai'an will speed up the reconstruction of old urban areas and the restoration of the ancient city, digging out the history and culture of the city. It will construct cultural block integrated with history, culture, shopping and sightseeing. The city will build new urban area with resort hotels, entertainment, lakeside landscape and health care center. It will focus on the construction of blocks for food and accommodation.
Tai'an will actively promote the integration of tourism with industrialization, modern agriculture, cultural industry, health industry, information industry, sport industry and education industry.
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