Dashang Group

Established in 1995, Dashang Group is one of the largest retail groups in China. In 2014, the Dalian-based company's sales volume exceeded 170 billion yuan ($25.63 billion). With a total of 230,000 employees, the company has expanded its presence to more than 70 cities in 14 provinces through a network of 280 large and medium-sized stores mainly scattered in the northeastern, northern, and western parts of China.

Dashang Group is honored with various awards and titles including "National Role Model in Ethical and Cultural Progress", "Meritorious Enterprise in the Business-services Industry during the First 30 Years of China's Reform and Opening-up", "Federation of Asia-Pacific Retailers Associations Awards", "National Quality Awards for Business" and "China Charity Awards". For many years in a row, the company has been listed among the top 100 Chinese companies and is second to none in the country's department store business.

Dashang Group embraces the corporate vision of establishing itself as a large world-renowned corporation. The company's operating philosophy is to promote infinite development and offer meticulous services, which means focusing on running every store properly and providing every customer with satisfying services. The company sticks to the philosophy every time it enters a new city. Each time it opens a new department store, Dashang Group introduces a local place for advanced retailing technology and innovative retail ideas, which helps to improve the operation and service of the local retail industry, create more jobs and promote the prosperity of the local businesses.

Amid rapid development, Dashang Group combines up-to-date concepts and technology in the international retail industry with the domestic market and national conditions. The company is committed to pursuing innovation in concept, operation, and management. The company focuses on retailing with a characteristic of building store network, initiating a unique development model featuring a mixture of multi-sector and multi-brand strategies. The model is described by the Ministry of Commerce as the eighth largest model in the international retail industry.

Dashang Group operates department store chains, supermarket chains, and home appliance chains as its three major businesses in the retail sector. Based on function, market positioning, and floor space, the company's department stores are segmented into four brands including the modern upscale department store Mykal, large shopping center New Mart, fashion department store Kingson, and modern integrated department stores that are transformed and upgraded from time-honored brands. A pattern comes into being wherein multi-level and multi-brand department stores coexist, fostering the chain operation, professional management, and diversified development of department stores.

Featuring green marketing, Dashang Supermarket sells green food and guides green consumption. Dashang Electric Appliances relies on the department stores of the Dashang Group to operate high-end electric appliance chains. Now, Dashang Electric Appliances operates nearly 100 electric appliance chain stores nationwide, and is rated as the most influential retailer in China's consumer electronics industry.

In recent years, Dashang Group has experienced rapid development in real estate, five-star hotels, self-owned brands, catering, theatre, and other areas. Since 51tiangou.com went into operation in November 2014, the company has begun to develop an authentic O2O e-commerce platform and built an omni-channel retail mode.

Address: No 1 Qingsan Street, Zhongshan District, Dalian, Liaoning

Tel: +86-411-83880888

Fax: +86-411-83880798

Email: dsjtxcb@163.com

official website:

http://www.dsjt.com/