The Beijing Children's Art Theatre Inc Company was established January 16, 2004. Its predecessor, the Beijing Children's Art Troupe, was established in 1986.
Since the company has been transferred to a limited liability, its registered funds have totaled 40 million yuan - up 23 million yuan.
Following the change, the company's three major forms of developmental orientation have been: to create more elaborate works for children's art to maintain the leading position; to produce more textbook operas and regard it as part of a long-term project to improving the quality of Chinese people; and to produce a cultural industrial chain of children's art.
On January 21 the company initiated a call for scripts from all over the country, offering an award of 200,000 yuan. The move not only aims to locate a good script, but also to attract more artists and writers to engage in creating children's art.
Some believe that the change in the company system is of great significance to the whole country. All of the company's shareholders are closely linked to the children's art industry, where demand is still in short supply.
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