Guizhou promotes media fusion development

Southwest China's Guizhou province focuses on media fusion and strives to promote development through supporting policies and infrastructure, according to an article written by Mu Degui, member of the Standing Committee of the CPC Guizhou Provincial Committee and head of the Publicity Department of Guizhou province, published in People's Daily on June 12.

As one of the national big data comprehensive pilot areas, Guizhou is willing to further innovation of media's communication forms, means, and content through its preferential policies, technologies, and achievements.

Guizhou has explored valid approaches of information transmission, stimulated the vitality of media development, as well as released the productivity of news to maximize and optimize the effect of promotion.

The in-depth development of media integration requires the construction of media centers at county levels, the establishment of new mainstream media outlets, the encouragement of exemplary media products, and the support from technological platforms.

Guizhou insists on improving the communication, guidance, influence, and credibility of mainstream media outlets. It will also enhance standardized management to guarantee the quality of media communication.