Rainbow Department Stores Company | govt.chinadaily.com.cn

Rainbow Department Stores Company

Updated: Mar 18, 2019 govt.chinadaily.com.cn Print

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Rainbow Department Stores Company [Photo/rainbow.cn]

Rainbow Department Stores Company is a joint Chinese-foreign chain retail enterprise, which was established in 1984. Through scientific management, as well as professional and efficient operation, the company has achieved outstanding performance. It has been selected as one of the top 100 Chinese chain companies for many years.

Based on the needs of target customers, Rainbow Department Stores Company builds four major retail brands with the brick and mortar retail formats of department stores, shopping malls, supermarkets, and convenience stores. Up to January 2019, the company has opened 67 comprehensive department stores, as well 80 supermarkets and shopping centers in eight provinces and 25 cities including Beijing, Guangdong, Fujian, Jiangxi, Hunan, Jiangsu, Zhejiang, and Sichuan, in addition to 11 shopping malls and 155 convenience stores.

The company is the first in the industry to break through the traditional department store shopping model. It created the country's first retail WeChat service account to realize the integration of brick and mortar stores with online shopping.

Add: 9-14/F, Rainbow Building, 3019 Zhongxin Road, Nanshan District, Guangdong Province

Tel: 4008295295

Website: www.rainbow.cn 


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