Hangzhou is home to one state-level, 52 provincial-level and 91 municipal-level industrial design centers as well as 17 municipal-level industrial design bases and parks. Around 10,000 people have been reported to be working in the sector. In 2016, the net income of design services in Hangzhou reached 1.62 billion yuan ($252 million), an increase of 20 percent year-on-year, and the output value of the industrialized industrial designs was about 108 billion yuan.
Centering around the strategy of "building an ecosystem of good products" and focusing on "product plus", the company is committed to innovative design services and innovative design incubation. It has won a series of international and domestic design awards, such as the Design Intelligence Award of China, the German Red Dot Award, the German IF Design Award and the US IDEA Award.
It is an integrated design leader and was the first design company to develop an integrated design service model featuring product, brand, channel and communication in China. It is one of China's ten best industrial design companies, a national high-tech enterprise, and has won an array of domestic and international design awards, including the Design Intelligence Award, the Red Star Design Award of China, the German IF Design Award, and the World Green Design Grand Award.
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